NEW FEATURE
DURATION
TEAM
TOOLS
SCOPE OF WORK
OVERVIEW
If we dig deeper into our search habits, Mitra would click the search bar roughly around 50% of the time throughout wholesale sessions. Our search bar, on the other hand, is blank by default (before input). We'd like to add widgets to this blank state to make it easier for Mitras to find relevant products. All of these search functions, however, have inconsistent user experiences and design patterns.
Problem Statement:
Users require a consistent search experience in order to reduce cognitive load and save time from diverse search patterns in order to obtain the desired results.
Users must be guided to find a product they want right away. They also need to remember the goods they were looking for.
Users want a tip on the correctness of what they're typing, as well as a keyword suggestion that will assist them to prevent errors and getting the question right.
Objectives:
Mitra Tokopedia Search serves as a platform to aid Mitra's experience by offering a consistent search journey and design for each search pattern, eliminating the need for them to re-learn multiple search paths. We will give a better search experience than before.
RESEARCH DECK
Analyzing data from the data above, a consistent pattern of user persona emerged:
Figure 1. Research Insight Finding
User's Behavior:
Figure 2. Benchmarking Analysis 1/4
Figure 3. Benchmarking Analysis 2/4
Figure 4. Benchmarking Analysis 3/4
Figure 5. Benchmarking Analysis 4/4
Search Pattern Findings:
IDEATE
The core of our project is the proposed information architecture, which provides the structural data that supports the complete user experience. It is a painstakingly planned roadmap that guarantees our users' access to information in a rational manner.
Figure 6. Information Architecture
Figure 7. Case FTX new user
Figure 8. Case existing user
DESIGN
Conducting component analysis to swiftly assess the visibility and information structure alignment with peers.
VALIDATION
We do usability testing,
To determine the User Experience while interacting with the product, including determining the user's suffering and gaining points.
User Tasks Scenario Task
Figure 9. Synthesize Data of Testing Indicator
KEY TAKEAWAY
What I've learn from this projects: